Burst For News
CNBC’s Mad Money show, starring Jim Cramer, used Burst to crowdsource videos from fans across the nation and play them on the live broadcast with the rights cleared. The Mad Money program was celebrating it’s 10th anniversary in March 2015, and wanted to engage with all of the viewers that have been helping to define the show over the years.
CNBC asked fans to share videos of a favorite story or memory of Jim Cramer and/or what impact Mad Money has had on their life. The Burst platform enabled CNBC to easily crowdsource videos, manage, review and deliver them to the production team, and quickly get them “on air” for everyone to see. Booyah!
Los Angeles Times, The LA Auto Show
The LA Auto Show is one of the most influential auto shows in the world. And when the LA Times needed to cover that event for its global audience it used Burst to cost effectively incorporate videos from its reporters and producers into its web site. With Burst, each reporter’s cell phone became the only tool necessary for quickly bringing the action of the events and the breaking news to its readers.
American City Business Journals, BizWomen
BizWomen (an American City Business Journal publication) used Burst to capture one-on-one interviews with business leaders around the country participating in their first Mentoring Monday networking event. With Burst, event organizers were able to quickly capture and upload interviews from business mentors in 44 different cities. Within seconds, they could then re-distribute those videos on their website and make this unique event into a truly connected experience for the thousands of young women professionals attending